Sachin Tendulkar Launches Ten x You – A Game-Changing Athleisure Brand Built for India
When Sachin Tendulkar does something new, the world pays attention. The “Master Blaster” has now stepped into the world of athleisure with the same passion and precision that defined his cricketing career. His new venture, Ten x You, is more than just a brand — it’s a bold statement about performance, perseverance, and personal growth.
🚀 The Birth of Ten x You
Launched under SRT10 Athleisure Pvt. Ltd, Ten x You reflects Tendulkar’s belief in the transformative power of sport and fitness. Co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, and backed by Peak XV and Whiteboard Capital, the brand aims to revolutionize India’s athleisure landscape.
The mission is simple yet powerful: deliver high-performance, comfortable, and stylish apparel, footwear, and accessories designed specifically for Indian consumers — whether they’re on the field, in the gym, or navigating everyday life.
💡 What “Ten x You” Stands For
The name is deeply symbolic. “Ten” — Sachin’s iconic jersey number — embodies perfection, legacy, and mastery. “You” represents inclusivity and empowerment, reflecting a brand designed for everyone striving to reach their best.
As Tendulkar puts it: “Ten x You is about multiplying your potential — to help you become the best version of yourself.”
The brand’s ethos is built around quality, comfort, and accessibility, with designs engineered specifically for the Indian body type and lifestyle.
👟 Products Designed for Indian Consumers
Unlike many global brands that adapt Western designs, Ten x You is built from the ground up for Indian consumers. Its footwear features wider fits for Indian feet, and apparel uses breathable fabrics suited to India’s climate — all with global design quality and local sensibility.
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Footwear: ₹5,000 – ₹9,000 – engineered for performance and comfort.
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Apparel: ₹1,200 – ₹1,800 – stylish, functional, and climate-appropriate.
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Accessories: Everyday essentials designed for movement and lifestyle.
The brand also reimagines the shopping experience with doorstep try-ons, easy returns, and a “no questions asked” 14-day policy.
📈 A Vision for Growth
Ten x You has ambitious plans. The company is targeting ₹35 crore in revenue within its first 18 months and aims to scale to ₹100–150 crore in the next 2–3 years. After establishing a strong base in India, it plans to expand globally, with the UK and West Asia as priority markets.
🌍 The Market Landscape
India’s athleisure market is booming, fueled by post-pandemic lifestyle changes and a growing focus on fitness. The space is competitive, with giants like Nike, Adidas, and Puma alongside Indian brands like HRX and CultSport. But Ten x You has an edge — Sachin’s credibility and the emotional bond millions of Indians share with him.
His persona of discipline, consistency, and authenticity could turn Ten x You into not just a brand — but a movement.
💪 Why It Matters
This venture is more than a business move — it’s about inspiring action. Tendulkar’s transition from cricket legend to entrepreneur mirrors a global trend: athletes building purpose-driven brands that motivate people to pursue better versions of themselves.
“This brand is not about me. It’s about you — and how you push yourself to be ten times better.”
— Sachin Tendulkar
🏁 Conclusion: A New Era Begins
From the cricket pitch to the business arena, Sachin Tendulkar continues to innovate and inspire. Ten x You blends his legendary spirit of excellence with cutting-edge design, technology, and inclusivity — a winning formula for India’s growing community of fitness enthusiasts.
As the brand grows, one thing is clear: Sachin’s newest innings has just begun, and as always — he’s aiming for a century.
Welcome to our store
Inside Ten X You — Sachin Tendulkar’s Vision to Redefine Indian Sportswear
Sachin Tendulkar Launches Ten x You – A Game-Changing Athleisure Brand Built for India
When Sachin Tendulkar does something new, the world pays attention. The “Master Blaster” has now stepped into the world of athleisure with the same passion and precision that defined his cricketing career. His new venture, Ten x You, is more than just a brand — it’s a bold statement about performance, perseverance, and personal growth.
🚀 The Birth of Ten x You
Launched under SRT10 Athleisure Pvt. Ltd, Ten x You reflects Tendulkar’s belief in the transformative power of sport and fitness. Co-founded by Sachin Tendulkar, Karthik Gurumurthy, and Karan Arora, and backed by Peak XV and Whiteboard Capital, the brand aims to revolutionize India’s athleisure landscape.
The mission is simple yet powerful: deliver high-performance, comfortable, and stylish apparel, footwear, and accessories designed specifically for Indian consumers — whether they’re on the field, in the gym, or navigating everyday life.
💡 What “Ten x You” Stands For
The name is deeply symbolic. “Ten” — Sachin’s iconic jersey number — embodies perfection, legacy, and mastery. “You” represents inclusivity and empowerment, reflecting a brand designed for everyone striving to reach their best.
As Tendulkar puts it: “Ten x You is about multiplying your potential — to help you become the best version of yourself.”
The brand’s ethos is built around quality, comfort, and accessibility, with designs engineered specifically for the Indian body type and lifestyle.
👟 Products Designed for Indian Consumers
Unlike many global brands that adapt Western designs, Ten x You is built from the ground up for Indian consumers. Its footwear features wider fits for Indian feet, and apparel uses breathable fabrics suited to India’s climate — all with global design quality and local sensibility.
The brand also reimagines the shopping experience with doorstep try-ons, easy returns, and a “no questions asked” 14-day policy.
📈 A Vision for Growth
Ten x You has ambitious plans. The company is targeting ₹35 crore in revenue within its first 18 months and aims to scale to ₹100–150 crore in the next 2–3 years. After establishing a strong base in India, it plans to expand globally, with the UK and West Asia as priority markets.
🌍 The Market Landscape
India’s athleisure market is booming, fueled by post-pandemic lifestyle changes and a growing focus on fitness. The space is competitive, with giants like Nike, Adidas, and Puma alongside Indian brands like HRX and CultSport. But Ten x You has an edge — Sachin’s credibility and the emotional bond millions of Indians share with him.
His persona of discipline, consistency, and authenticity could turn Ten x You into not just a brand — but a movement.
💪 Why It Matters
This venture is more than a business move — it’s about inspiring action. Tendulkar’s transition from cricket legend to entrepreneur mirrors a global trend: athletes building purpose-driven brands that motivate people to pursue better versions of themselves.
🏁 Conclusion: A New Era Begins
From the cricket pitch to the business arena, Sachin Tendulkar continues to innovate and inspire. Ten x You blends his legendary spirit of excellence with cutting-edge design, technology, and inclusivity — a winning formula for India’s growing community of fitness enthusiasts.
As the brand grows, one thing is clear: Sachin’s newest innings has just begun, and as always — he’s aiming for a century.