How We Rank Products and Choose Sellers

• No seller or brand can pay to appear higher in our product lists or search results, or to be chosen for your order.
• Sportsmart sets one price for each product. You pay the same price whichever seller fulfils your order.
• Lists show the newest products first, unless you search or choose another order.
• Your order goes to the nearest suitable seller: a local store near you first, then a regional store, then a national seller.

A product appears in lists and search results only when all of these are true:

• Our catalogue team has approved it and it is live.
• At least one seller has it in stock. Out-of-stock products are hidden unless you choose the “Out of stock” filter.
• Its category is active.

Lists do not check whether a product can be delivered to your pincode. That is checked on the product page and at checkout.

On category, brand and other listing pages, when you have not chosen an order (“Recommended”), the newest products come first: those most recently added to Sportsmart. The order is the same for every customer and is not personalised.

On a collection page, products appear in the order our team arranged them, and then by when they were added to the collection.

You can choose another order at any time:

A product is shown when every word you type appears in its name, product code, category, tags or brand. A close spelling (for words of four letters or more) or a common alternative word also counts. Product descriptions are not searched. Results are ordered by:

1. An exact product code: A product whose code matches what you typed comes first.
2. How well the words match: A match in the product name counts most, then the category and tags, then the brand.
3. Newest: Products that match equally well: newest first.

The suggestions shown while you type are up to five in-stock product names, in alphabetical order.

Our team chooses and arranges the sections of the home page, such as collections, sports, brands and banners. Sections such as “New arrivals” show the newest products. Sections such as “Best sellers” and “Popular on Sportsmart” use the best-selling order described above.

On a product page, “related products” are in-stock products from the same category first, newest first.

Several sellers may offer the same product. At checkout we choose one seller for each item in your order, in this order of importance:

1. Basic checks: The seller and its listing must be approved and active and not on hold, must have enough stock in one place for the full quantity of the item, and must deliver to your pincode.
2. Type of seller: A local store within 6 km of your delivery location comes first. If none qualifies, a regional store; if none, a national seller. Distance is measured in a straight line from the location you set on the map (or from the centre of your pincode if that location is far from it).
3. Among sellers of the same type: We compare distance to you (70% of the weight), stock available for your item (20%) and how quickly the seller dispatches (10%). Our operations team may also give a seller extra priority for operational reasons, for example to send orders to a store that dispatches reliably. This priority is capped at half the weight of distance, stock and dispatch time together, and sellers do not pay for it.
4. If still level: A fixed internal order decides.

Different items in one order can go to different sellers; you then receive them as separate shipments. One item is never split between sellers.

What we pay the seller and the commission we earn play no part in choosing the seller.

If the chosen seller declines your order or does not accept it in time, we choose another seller using the same rules, leaving out the sellers who declined. If no other seller qualifies, our team handles the order.

• Payments from sellers or brands for a better position: our product lists, search results and seller choice have no sponsored or paid places.
• The commission we earn, or what we pay the seller.
• Whether a product is sold under our own brand.
• Discounts, ratings and reviews. Ratings are shown but do not change the order.
• Your personal data. Lists are the same for every customer.

We update this page when these rules change; the date at the top shows the last change. See also our Terms and Conditions.